8/27/2023 0 Comments Wilde lexus automotive group![]() ![]() There are a lot of new challenges out there.” “We hope we can bring new ideas to the Reeves platform, that’s how we create value,” Larry Morgan says. Over the years, Vivian has remained an active philanthropist within the Tampa Bay Area and the organization recently celebrated its 50 th anniversary. Vivian stayed at the helm, following her husband’s passing in January of 2000. Reeves Import Motorcars was founded in 1971, when Vivian and her husband Allen Reeves purchased the Birdsong Volkswagen store. The Audi and Land Rover dealership names will remain unchanged. Maserati of Tampa and Porsche of Tampa will be renamed Maserati Tampa and Porsche Tampa respectively. Reeves BMW becomes BMW of Tampa Reeves Subaru becomes Subaru of North Tampa and Reeves Volkswagen will become Volkswagen of North Tampa. The names of the dealerships using the Reeves name will be changed, per a Reeves request. Kelly Rogers, general manager of Reeves, is remaining on in his same role and all current Reeves employees will remain, as part of the deal. “She replied, ‘If you have any interest in buying my business, you’re wasting your time.’ We kept in touch for all these years and today, it finally happened.” I called Vivian Reeves and I asked her to have lunch,” Larry Morgan says. The deal was a long time in the making, according to Morgan Automotive Chairman Larry Morgan. ![]() Morgan is now the third-largest private automotive dealer group in the country and will finish the year eclipsing well over $5 billion in revenue. All are located within the state of Florida. The acquisition brings Morgan Automotive to 21 Tampa Bay area locations and 53 rooftops overall, representing 30 brands. After 16 years in business here in Tampa we have the utmost respect for the tradition and reputation that Vivian and her family have built locally,” says Morgan. “We are thrilled to have the responsibility of taking the Reeves organization into the future. This adds significantly to Morgan’s roster of luxury dealerships which already included two BMW stores (Sarasota, Wesley Chapel), Lamborghini (Sarasota), Jaguar Land Rover (Ocala) and Mercedes-Benz (Gainesville). The acquisition includes all seven dealerships on the Reeves campus representing the BMW, Audi, Porsche, Land Rover, Maserati, Volkswagen, and Subaru brands. In a recent mailing to Reeves customers the Reeves family stated that “Morgan Auto Group was the clear choice to continue our legacy.” The number of secondhand high-performance cars exported from Italy nearly tripled to 13,633 vehicles in the first five months of 2012, from 4,923 per year earlier, Bloomberg reported, citing the auto industry group Unrae.The acquisition is the largest in Morgan Automotive’s history and doubles its footprint in the luxury market, according to Brett Morgan, CEO of Morgan Auto Group (pictured above). ![]() More American sales might be just what Maserati needs, given the current economic disconnect between Europe and the U.S.Įarlier this week, Bloomberg News reported that budget cuts and a crackdown on luxury goods are souring demand for sporty cars in Italy. The parent is, in turn, owned by Chrysler parent Fiat SpA, which also controls the Ferrari brand. Its North American headquarters, which is in New Jersey, was formed in 2001. Maserati SpA was founded in Bologna, Italy, in 1914 to design and build racing cars. Daughter Tracie Pierce runs Wilde Productions, an affiliate. The company, founded by Harold Wilde, is now run by his wife, Mary Ann, who is chief executive, and Wilde's son, Mark, who is president. In Southwest Florida, the automotive group includes Wilde Honda, Wilde Lexus of Sarasota and Wilde Jaguar of Sarasota, the site of the Maserati dealership. Wilde, a family owned and operated business, includes a dozen dealerships in Florida and Wisconsin and has more than 700 employees. "We are very excited to bring Maserati's high performance grand touring cars and luxury sport sedans to Sarasota," said Mark Wilde, president of Wilde Automotive. Maserati's other Florida dealers are in Orlando, Tampa, Naples, Palm Beach, Coral Gables and Fort Lauderdale. Wilde Maserati of Sarasota, at 4821 Clark Road, becomes one of 50 North American dealerships authorized to sell the brand, and the seventh in Florida. The line of cars, while priced north of $100,000, "has made a name for itself as a maker of lust-worthy exotics that, though costly, are bargains relative to their stratospherically priced competition," like Ferrari and Lamborghini, according to. ![]() In perhaps another sign of the returning luxury spender, The Wilde Automotive Group has been selected to be the region's exclusive dealer for Maserati, the sporty, luxury line of Italian cars. ![]()
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